Business Analytics

This program utilizes skills, technologies, and practices to explore business performance and support data-driven decision-making. It employs descriptive, prescriptive, and predictive modeling, along with other techniques, to extract valuable insights. By combining elements of data analysis, business intelligence, and management science, Business Analytics optimizes organizational strategies and addresses complex challenges.

The program focuses on applying mathematical statistics to business data analysis and prediction, including long- and short-term forecasting methods and market performance analysis. The core courses—Machine Learning for Business (DS 310), Prescriptive Analytics (DS425), Business Forecasting with Python (DS 430), Business Applications Programming (ISM 301), and Data and Information Visualization (ISM 347)—emphasize the application of statistics, machine learning, optimization, programming, and data-driven decision-making.

Bachelor of Business Administration (BBA) Degree Requirements

Dearborn Discovery Core (General Education)

All students must satisfy the University’s Dearborn Discovery Core requirements, in addition to the requirements for the major. 

BBA Foundation Requirements

Minimum grade of C is required for each of the ten foundation courses.
BA 101Business in Action - Detroit Edition 13
BA 102Brains, Bots, and Business 23
ACC 298Financial Accounting3
ACC 299Managerial Accounting3
COMP 105Writing & Rhetoric I3
COMP 280Business Writing & Rhetoric3
ECON 201Prin: Macroeconomics3
ECON 202Prin: Microeconomics3
MATH 104College Algebra4
or MATH 1040 College Algebra with Studio
or MATH 105 Pre-Calculus
or MATH 101 Trigonometry for Calculus
DS 301Introductory Business Statistics using Excel3
Total Credit Hours31
1

BA 101 is not required for Fall 2026, Winter 2027 and Summer 2027 transfer students. BA 100 will substitute for BA 101.

2

BA 102 is not required for Fall 2026, Winter 2027 and Summer 2027 transfer students. ISM 120 will substitute for BA 102.

Critical Thinking Requirement

PHIL 233Critical Thinking3
Total Credit Hours3

Business Administration Core Requirements

BA 215Career Planning and Development I 11
BA 315Career Planning and Development II 21
BA 330Managerial Communication3
BA 400Corporate Responsibility3
BE 401Managerial Economics3
BPS 451Strategic Management3
DS 302Advanced Business Statistics3
FIN 401Corporate Finance3
Select one:3-4
ISM 310Info Systems in Management3
ACC 380
& ACC 381
Accounting Information Systems
and Accounting Info Sys Lab 3
LE 253Business Law3
MKT 352Mktg Principles and Policies3
OB 354Behavior in Organizations3
OM 300Intro to Operations Management3
Total Credit Hours35-36
1

BA 215 is not required for transfer students admitted Fall 2026, Winter 2027 and Summer 2027. BA 300 must be taken in place of BA 215 in the BBA Core.

2

BA 315 is not required for transfer students admitted Fall 2026, Winter 2027 and Summer 2027. BA 320 must be taken in place of BA 315 in the BBA Core.

3

ACC 380/ACC 381 is a requirement for students pursuing an Accounting major.  Finance majors may elect either ISM 310 or ACC 380/381.  All other majors must elect ISM 310.

Major Requirements

Required
DS 310Machine Learning for Business3
DS 425Prescriptive Analytics3
DS 430Business Forecasting with Python3
ISM 301Bus Application Programming3
ISM 347Data and Information Visualization3
Electives
Select a minimum of 6 credit hours from the following:6
BA 462
Experiential Projects
CIS 1501
CS I for Data Scientists
CIS 2001
CS II for Data Scientists
FIN 407
Investment Fundamentals
FIN 445
Corporate Finance Capstone – Advanced Financial Analysis
FIN 447
Derivative Markets
HRM 407
Compensation, Performance Management, and HR Analytics
ISM 321
Database Systems I
ISM 431
Database Systems II
MKT 363
Digital Consumer Srch&Mktg
MKT 454
Marketing Research
MKT 463
Digital Analytics&Content Marketing
OM 470
Analytics & Design of Supply Chains
Total Credit Hours21

The program utilizes skills, technologies, and practices to explore business performance and support data-driven decision-making. It employs descriptive, prescriptive, and predictive modeling, along with other techniques, to extract valuable insights. By combining elements of data analysis, business intelligence, and management science, Business Analytics optimizes organizational strategies and addresses complex challenges.

The minor focuses on applying mathematical statistics to business data analysis and prediction, including long- and short-term forecasting methods and market performance analysis. The core courses—Machine Learning for Business (DS 310), Prescriptive Analytics (DS 425), Business Forecasting with Python (DS 430), Business Applications Programming (ISM 301), and Data and Information Visualization (ISM 347)—emphasize the application of statistics, machine learning, optimization, programming, and data-driven decision-making.

Business Analytics Minor 1
Select five courses (15 credits) from the following: 115
DS 301
Introductory Business Statistics using Excel
DS 302
Advanced Business Statistics
DS 310
Machine Learning for Business
DS 425
Prescriptive Analytics
DS 430
Business Forecasting with Python
ISM 301
Bus Application Programming 2
ISM 347
Data and Information Visualization 2
Total Credit Hours15
1

Minors requiring 12 credits may share one course with a major. Minors requiring 15 credits or more may share two courses with a major. 

2

The ISM major can only have one of ISM 301 and ISM 347 share with the Business Analytics minor.

Goal: Students will acquire discipline-specific knowledge and develop analytical skills for addressing business problems.

  • Objective 1: Students will explain and evaluate business analytics approaches and functions.
  • Objective 2: Students will analyze business analytics problem-solving approaches.